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Promoting your Business

Chase Kelly —  September 1, 2012 — Leave a comment

If you are reading this, you are already on the internet.  What that means is that you have a valuable marketing tool right in front of you, and you should definitely use it.  In order to effectively promote yourself, you are going to need to set a schedule.  Working the same days every week is really the best way to go, but since I can’t manage to do it, I am not going to suggest that you do.  Just know at the beginning of each week what days you’ll work and MAKE SURE TO SHOW UP.  If a customer comes to see you and you aren’t there, you are running the risk of losing him to another dancer.

Right now, set yourself up a work email and a google voice account, even if you’re not a “give out your number” dancer.  You should set your google voicemail up to that account, and at the beginning of each week you should change your voicemail to say something like, “Hi, you’ve reached Chase, thanks for calling!  If you want to catch up this week, I will be dancing at the _____ club from 7 to close on Monday, Tuesday, Friday, and Saturday.  I hope to see you soon!”

There is really no reason not to do this.  It’s free, it’s simple, and it keeps you from ever having to say, “I don’t give out my number,” or giving a fake number and losing him forever.  There is no reason to lie to customers about how to get in touch with you, make it easier for them, just don’t let them into your real life.  You can even get business cards made up with your google voicemail number and stripper email on it if you really want to. These are great to hand out to creepy old men who hit on you or look at you uncomfortably while you’re putting gas in your car.  If a guy is being a creep, that means he wants to see you naked.  If he wants to see you naked badly enough he will pay you for it.

Another thing I suggest is to do what this girl did.  What a brilliant idea.  You can use a twitter account, facebook, tumblr, wordpress, blogspot, etc. all to promote yourself without giving yourself away.  Men love mystery, so not showing your face or blurring it out is totally acceptable for promotional purposes.  Do not see each customer as a one time deal, get him back, build your customer base, and watch your stress about the summer blues fade into the past.  Loyal customers will get you through all sorts of lulls and are almost as important to your security as your savings and health insurance.